Coca-Cola Set to Push Surge
. here is launching Surge -- a "fully loaded citrus soda" -- next month.
Surge is created to appeal to the active youth and young adult market and has a bold citrus taste, bright green color, low carbonation and maltodextrin, an energy-yielding complex carbohydrate.
Coca-Cola aims to sample Surge to five million consumers during the product's first month, and will advertise it via radio, point-of-sale and television, including two com