Studios Turn Up Heat on Hits
studios will join together for "Heat Wave 1997," a summer rental promotion that will highlight 10 hit movies in June and July. The titles collectively grossed almost $300 million at the box office.
Participating will be Warner Home Video, here, New Line Home Video, Los Angeles, MGM Home Entertainment, Santa Monica, Calif., and HBO Home Video, New York.
The titles are "Michael" from Warner, with a June 10 street date and a May 20 pre-or