Super Kmart Sets POS Coupons
e will roll out in-store electronic couponing to all its 87 supercenters in the next two months.
The system, provided by Catalina Marketing Co., St. Petersburg, Fla., has been used widely among supermarket retailers but the Kmart introduction marks its entry into the supercenter arena.
Joe Bullara, divisional vice president of food marketing for Super Kmart Centers, said the program is expected "to add value to our shoppers as well a
