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M&M's Crispy Set for RolloutM/Mars here will launch its new M&M's Crispy chocolate candies early next year with a $70 million campaign that is being billed as "unprecedented" in the confectionery category.The newest member of the M&M's family, M&M's Crispy contains a toasted rice center, surrounded by milk chocolate and covered with a hard candy shell embossed with the signature "M" that is on all

M&M's Crispy Set for Rollout

M/Mars here will launch its new M&M's Crispy chocolate candies early next year with a $70 million campaign that is being billed as "unprecedented" in the confectionery category.

The newest member of the M&M's family, M&M's Crispy contains a toasted rice center, surrounded by milk chocolate and covered with a hard candy shell embossed with the signature "M" that is on all M&M's products. It is packaged in bright blue bags.

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