PBH Sets 5 a Day Rebate Plan
ce for Better Health Foundation here is developing a year-long calendar of rebate programs, designed to support 5 a Day and generate incremental sales for participating growers, shippers and retailers.
Promotions are expected to commence in July, said PBH officials. As part of the program, PBH will provide ad slicks and point-of-sale signs.
"Rebate allowances are nothing new to the produce industry," said Mike Gretz, president of PBH.