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3M Prescribes New Brand3M here has begun shipping its line of first-aid products under a new brand name, 3M Nexcare. The line includes adhesive bandages, first-aid tapes, nonstick pads, skin closures, elastic wraps, cold- and heat-therapy products, eye patches, protective masks, dressings and other products. The company said it decided to revamp the line's identity after conducting research that showed

3M Prescribes New Brand

3M here has begun shipping its line of first-aid products under a new brand name, 3M Nexcare. The line includes adhesive bandages, first-aid tapes, nonstick pads, skin closures, elastic wraps, cold- and heat-therapy products, eye patches, protective masks, dressings and other products. The company said it decided to revamp the line's identity after conducting research that showed significant consumer confusion about the first-aid category. "The new Nexcare

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