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General Mills Launches Cereallls here is introducing a new cereal, French Toast Crunch. It will ship Oct. 21 at a suggested retail of $3.39.The cereal, which will be available in 15.75-ounce packages, is a franchise extension of Cinnamon Toast Crunch, which debuted in 1984. General Mills will spend more than $30 million to launch the product.P&G Testing Its Olestra ChipsCINCINNATI -- Procter & Gamble

General Mills Launches Cereal

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