Pathmark To Launch ValuLink
ark Stores here last week said it has launched the ValuLink CRM program provided by Catalina Marketing, St. Petersburg, Fla.
The new program is aimed at expanding Pathmark's existing Advantage Club Card loyalty program. ValuLink is designed to give the retailer more ability to interact more personally with their customers through targeted e-mail programs.
ValuLink will allow Pathmark to develop an E-Vantage Xtra$ Club that will provide