Icehouse Launches Beer
Offbeat promotions, such as the Icehouse "Keg-A-Pult" this summer, is one element of a 1998 marketing mix that Plank Road Brewery here expects will push the brand to a second year of double-digit volume growth.
Plank Road, a small division of Miller Brewing, also brews the Red Dog brand. The Keg-A-Pult launches a keg of beer some 450 feet, and the person correctly guessing the landing spot wins a new Ford truck.
The Keg-A-Pult event kicked o