Pepsi Tests New Multipacks
Cola Co. here is test marketing two multipack innovations.
In supermarkets in San Antonio, Pepsi is testing the Zip Pack -- an eight-pack of 20-ounce Quick Slam bottles held together with flexible plastic that "unzips" when its built-in loop is pulled. The company's Pepsi, Diet Pepsi and Mountain Dew lines soft drinks are being offered in the Zip Pack.
In BJ's and Costco warehouse club stores in Massachusetts, Pepsi is testing the bigg