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Tom Thumb Goes 'Boxing'Food & Drugs here, a division of Houston-based Randalls Food Markets, is using empty boxes as an inducement for consumers by buy fried chicken from the deli.The merchandising tactic, spotted at a store here, employs a tableful of empty boxes in the aisle in front of the service deli, accompanied by a sign directing customers to grab a box and get it filled with chicken at the

Tom Thumb Goes 'Boxing'

Food & Drugs here, a division of Houston-based Randalls Food Markets, is using empty boxes as an inducement for consumers by buy fried chicken from the deli.

The merchandising tactic, spotted at a store here, employs a tableful of empty boxes in the aisle in front of the service deli, accompanied by a sign directing customers to grab a box and get it filled with chicken at the service counter.

The large sign, perched on the table, read,

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