NEWS & SOLUTIONS

NEW YORK -- An increasing number of retailers will be looking for their frequent-shopper programs to produce benefits beyond rewarding their top customers in the coming year.Many hope such programs will be successful at drawing new customers into the store, as well as boosting gross profit margins, according to SN's Third Annual State of the Industry Report on Supermarket Technology.These greater

NEW YORK -- An increasing number of retailers will be looking for their frequent-shopper programs to produce benefits beyond rewarding their top customers in the coming year.

Many hope such programs will be successful at drawing new customers into the store, as well as boosting gross profit margins, according to SN's Third Annual State of the Industry Report on Supermarket Technology.

These greater expectations reflect the general satisfaction with frequent-shopper programs, a

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