NEWS & SOLUTIONS

NEW YORK -- Putting specialty cheese in focus can sharpen a whole store's sales picture, said cheese guru Steve Jenkins.Jenkins is general manager of Fairway Markets here, and also the author of "Cheese Primer," a comprehensive guide to cheese and cheese merchandising published late last year.In an interview earlier this month, Jenkins told SN that the opportunity to buoy storewide sales with cheese

NEW YORK -- Putting specialty cheese in focus can sharpen a whole store's sales picture, said cheese guru Steve Jenkins.

Jenkins is general manager of Fairway Markets here, and also the author of "Cheese Primer," a comprehensive guide to cheese and cheese merchandising published late last year.

In an interview earlier this month, Jenkins told SN that the opportunity to buoy storewide sales with cheese is huge -- and also that he thinks most supermarkets are missing the boat.

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