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Newly released prescription to over-the-counter medications are producing big profits in most supermarkets' health and beauty care departments. New releases such as Axid AR heartburn remedy from Whitehall-Robins Healthcare, Madison, N.J., and Nicotrol nicotine patch from McNeil Consumer Products, Fort Washington, Pa., may command margins of 20% or more, eclipsing in profit potential older OTC remedies,

Newly released prescription to over-the-counter medications are producing big profits in most supermarkets' health and beauty care departments. New releases such as Axid AR heartburn remedy from Whitehall-Robins Healthcare, Madison, N.J., and Nicotrol nicotine patch from McNeil Consumer Products, Fort Washington, Pa., may command margins of 20% or more, eclipsing in profit potential older OTC remedies, which are sometimes sold by grocery stores and their competitors as loss leaders, said supe

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TAGS: Walmart