NEWS & SOLUTIONS

Though supermarket retailers admit that the Internet services they offer customers are still not developed enough to serve as profit centers, the industry is finding other benefits as it explores a variety of marketing initiatives using this vehicle.An Internet presence, for example, helps retailers uncover customer data that can shape their niche marketing efforts. In addition, as consumer use of

Though supermarket retailers admit that the Internet services they offer customers are still not developed enough to serve as profit centers, the industry is finding other benefits as it explores a variety of marketing initiatives using this vehicle.

An Internet presence, for example, helps retailers uncover customer data that can shape their niche marketing efforts. In addition, as consumer use of the Internet grows, web sites are becoming a cost-effective alternative to more traditi

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