NEWS & SOLUTIONS

Supermarket executives worrying that their meals programs may be inferior to other meal replacers is one thing.But if consumers -- consumers out there buying ready-made meals regularly -- say that Boston Market and similar operators outperform supermarkets, and by far, that becomes a clear sign of missed opportunities.Consumers said just that, in a two-pronged research study commissioned by the International

Supermarket executives worrying that their meals programs may be inferior to other meal replacers is one thing.

But if consumers -- consumers out there buying ready-made meals regularly -- say that Boston Market and similar operators outperform supermarkets, and by far, that becomes a clear sign of missed opportunities.

Consumers said just that, in a two-pronged research study commissioned by the International Dairy-Deli-Bakery Association, Madison, Wis.

What could be

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