NEWS & SOLUTIONS

While electronic promotion methods, such as in-store kiosks, clipless coupons and a variety of Internet initiatives, are finding acceptance with some retailers, marketing executives are still gauging their effectiveness compared with traditional marketing methods.These technology-based vehicles may get a boost as retailers seek to more effectively target promotions to specific shopper groups, often

While electronic promotion methods, such as in-store kiosks, clipless coupons and a variety of Internet initiatives, are finding acceptance with some retailers, marketing executives are still gauging their effectiveness compared with traditional marketing methods.

These technology-based vehicles may get a boost as retailers seek to more effectively target promotions to specific shopper groups, often using their customer-loyalty programs.

Retailers are giving more electronic in

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