SOUTH PASADENA, Calif. -- Looking for gluten-free cereal? What about cheese made with vegetable-based rennet? Or how about some fragrant white jasmine rice?
While these items may not be on the top of everyone's shopping list, they're developing a following among a growing number of consumers who want to eat more naturally and exotically.
Many of these shoppers are turning to Trader Joe Co. here, a retailer with about 80 units in California, Arizona, Nevada, Washington, Oregon