NEWS & SOLUTIONS

SOUTH PASADENA, Calif. -- Looking for gluten-free cereal? What about cheese made with vegetable-based rennet? Or how about some fragrant white jasmine rice?While these items may not be on the top of everyone's shopping list, they're developing a following among a growing number of consumers who want to eat more naturally and exotically.Many of these shoppers are turning to Trader Joe Co. here, a retailer

SOUTH PASADENA, Calif. -- Looking for gluten-free cereal? What about cheese made with vegetable-based rennet? Or how about some fragrant white jasmine rice?

While these items may not be on the top of everyone's shopping list, they're developing a following among a growing number of consumers who want to eat more naturally and exotically.

Many of these shoppers are turning to Trader Joe Co. here, a retailer with about 80 units in California, Arizona, Nevada, Washington, Oregon

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