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AHOLD PLUGS NEW UPSCALE LABEL QUINCY, Mass. Ahold's new Simply Enjoy gourmet private label is getting heavy attention at the chain's Stop & Shop and Giant-Carlisle divisions. Positioned as everyday luxuries at affordable prices, Simply Enjoy spans a range of categories, including frozen desserts and entrees; pasta and sauce; snack foods, chocolate; estate coffee; and dijon mustard. This week's specials

AHOLD PLUGS NEW UPSCALE LABEL

QUINCY, Mass. — Ahold's new Simply Enjoy gourmet private label is getting heavy attention at the chain's Stop & Shop and Giant-Carlisle divisions. Positioned as “everyday luxuries at affordable prices,” Simply Enjoy spans a range of categories, including frozen desserts and entrees; pasta and sauce; snack foods, chocolate; estate coffee; and dijon mustard. This week's specials include creamy vodka sauce, 25-ounce jar, $2.99; balsamic vinegar, 8.5

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