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At last week's Joint Industry Conference on Efficient Consumer Response in Chicago, Richard Goodspeed of Vons Cos., Arcadia, Calif., and Durk Jager of Procter & Gamble, Cincinnati, said ECR efforts must aim to streamline new item introductions and product assortments. Co-chairmen of the Joint Industry ECR executive committee, they noted that three to four times as many new items were introduced in

At last week's Joint Industry Conference on Efficient Consumer Response in Chicago, Richard Goodspeed of Vons Cos., Arcadia, Calif., and Durk Jager of Procter & Gamble, Cincinnati, said ECR efforts must aim to streamline new item introductions and product assortments. Co-chairmen of the Joint Industry ECR executive committee, they noted that three to four times as many new items were introduced in 1995 vs. five years ago and that their failure rate is up to 90%. The conference drew an est

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