NEWS WATCH

Ralphs Grocery Co., Compton, Calif., has launched a new customer-service program, "Customers First," under which each store must establish a four-member Courtesy Committee to review courtesy and friendliness at their location. Store associates are urged to smile, thank customers for their business by name, greet shoppers and avoid use of the word "no" when handling customer requests, among other niceties,

Ralphs Grocery Co., Compton, Calif., has launched a new customer-service program, "Customers First," under which each store must establish a four-member Courtesy Committee to review courtesy and friendliness at their location. Store associates are urged to smile, thank customers for their business by name, greet shoppers and avoid use of the word "no" when handling customer requests, among other niceties, Ralphs reported.

including Mammouth and Atac, and Lil' Champ convenience stores

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