NEWS WATCH: MAGAZINE PROMOTION URGES CONSUMERS TO 'READ ON'... YOUNG PEOPLE 'MULTI-TASK' IN MEDIA USE: KAISER STUDY

MAGAZINE PROMOTION URGES CONSUMERS TO 'READ ON'ear, $40-million multimedia campaign will hit its stride next month with futuristic wrap-around covers on weekly and monthly publications. Based on the tagline, "Read on," the promotion uses images of consumers reading magazines in imagined futuristic scenes and mock covers. For example, a cover of Time refers to a story about "Android Rights: Is Owning

MAGAZINE PROMOTION URGES CONSUMERS TO 'READ ON'

ear, $40-million multimedia campaign will hit its stride next month with futuristic wrap-around covers on weekly and monthly publications. Based on the tagline, "Read on," the promotion uses images of consumers reading magazines in imagined futuristic scenes and mock covers. For example, a cover of Time refers to a story about "Android Rights: Is Owning One Unconstitutional," and a Newsweek cover has a story headlined, "Clones in th

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