NEWS WATCH: MID-CALS EXHIBIT MIDDLE-OF-THE-ROAD PERFORMANCE: REPORT...ACOSTA APPOINTED BY ATKINS NUTRITIONALS...FIBER MARKED AS NEXT CONSUMER TREND

MID-CALS EXHIBIT MIDDLE-OF-THE-ROAD PERFORMANCE: REPORTr this year by Coca-Cola and Pepsi have not performed as well as the vanilla colas launched by both carbonated beverage giants in 2002 and 2003, according to a new report from investment bank Merrill Lynch here. Coke C2 gained 0.5 points of volume share and 0.9 points of dollar share for the four-week period ended Aug. 8, down from the 0.7 point

MID-CALS EXHIBIT MIDDLE-OF-THE-ROAD PERFORMANCE: REPORT

r this year by Coca-Cola and Pepsi have not performed as well as the vanilla colas launched by both carbonated beverage giants in 2002 and 2003, according to a new report from investment bank Merrill Lynch here. Coke C2 gained 0.5 points of volume share and 0.9 points of dollar share for the four-week period ended Aug. 8, down from the 0.7 point gain in volume share and 1.2 point gain in dollar share for the same time period

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