NEWS WATCH: RESEARCH: CONSUMERS WANT TASTY FRUITS, VEGGIES

NEWARK, Del. -- Consumers have identified taste as the most important attribute driving their decision to buy produce, so industry executives should take that into consideration when promoting fruits and vegetables, an industry leader said at a recent gathering for produce and floral industry executives. Marketers should appeal to the senses in their efforts to sell produce, said Bryan Silbermann,

NEWARK, Del. -- Consumers have identified taste as the most important attribute driving their decision to buy produce, so industry executives should take that into consideration when promoting fruits and vegetables, an industry leader said at a recent gathering for produce and floral industry executives. Marketers should appeal to the senses in their efforts to sell produce, said Bryan Silbermann, president of the Produce Marketing Association, during his keynote presentation at the Fresh

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