NEWS WATCH: SHOPRITE ADDS TO PRIVATE-LABEL LINE...ETHNIC FOOD SHOWS UNITE FOR 2004

SHOPRITE ADDS TO PRIVATE-LABEL LINEegar, sparkling apple cider and Panettone cake are three new premium, private-label products at ShopRite, a member of Wakefern Food Corp. here. All three items are imported from Europe, and are marketed under the ShopRite brand. ShopRite is promoting the line in ad circulars, as well as through price reductions connected to its Price Plus loyalty card program. The

SHOPRITE ADDS TO PRIVATE-LABEL LINE

egar, sparkling apple cider and Panettone cake are three new premium, private-label products at ShopRite, a member of Wakefern Food Corp. here. All three items are imported from Europe, and are marketed under the ShopRite brand. ShopRite is promoting the line in ad circulars, as well as through price reductions connected to its Price Plus loyalty card program. The vinegar is imported from Modena, Italy, the cider comes from Spain and the Panett

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