WEGMANS TO FEATURE FRENCH CHEESE DURING HOLIDAYS
French cheeses in November and December as part of a program intended to support French cheese exports. The program is jointly funded by the French Trade Commission and Sopexa, a marketing company for the French food and wine industry. The retailer will advertise the cheeses through targeted e-mails, postcards and regular weekly advertisements. In-store signs such as "fromage de France" posters, mini French flags and handcrafted cheese boxes will also be used to call attention to the cheeses.
