NEWS WATCH: WINE BUYERS SEEK HELP, SURVEY SHOWS... BREWERS PLAN ADVERTISING CAMPAIGN

WINE BUYERS SEEK HELP, SURVEY SHOWS-fourth of premium wine buyers find shopping for wine complex, and they rely on shelf descriptions and store staff recommendations in their decision making, according to a new study by Constellation Wines U.S. here. The findings suggest opportunities for retailers, such as "how-to" in-store displays. The "Overwhelmed" group targeted by such displays represented the

WINE BUYERS SEEK HELP, SURVEY SHOWS

-fourth of premium wine buyers find shopping for wine complex, and they rely on shelf descriptions and store staff recommendations in their decision making, according to a new study by Constellation Wines U.S. here. The findings suggest opportunities for retailers, such as "how-to" in-store displays. The "Overwhelmed" group targeted by such displays represented the biggest of six consumer segments that emerged from an online survey of more than

Register to view the full article

test - Advanced Registered User

Already a member? .