NEWS WATCH: WINE BUYERS SEEK HELP, SURVEY SHOWS... BREWERS PLAN ADVERTISING CAMPAIGN

WINE BUYERS SEEK HELP, SURVEY SHOWS-fourth of premium wine buyers find shopping for wine complex, and they rely on shelf descriptions and store staff recommendations in their decision making, according to a new study by Constellation Wines U.S. here. The findings suggest opportunities for retailers, such as "how-to" in-store displays. The "Overwhelmed" group targeted by such displays represented the

WINE BUYERS SEEK HELP, SURVEY SHOWS

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