NEWSWATCH

Advantage Sales & Marketing, Irvine, Calif., said last week it has signed a letter of intent with Eastern Sales & Marketing, Columbia, Md., to merge the two companies. d would make it the first national sales and marketing agency.ESM would operate as the Northeast region of Advantage, with Dick McCready, ESM chairman, taking the title of regional president and reporting to Sonny King, Advantage chairman

Advantage Sales & Marketing, Irvine, Calif., said last week it has signed a letter of intent with Eastern Sales & Marketing, Columbia, Md., to merge the two companies.

d would make it the first national sales and marketing agency.

ESM would operate as the Northeast region of Advantage, with Dick McCready, ESM chairman, taking the title of regional president and reporting to Sonny King, Advantage chairman and chief executive officer.

ESM said last week it has

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