THE NEXT GENERATION

HOLLAND, Mich. -- Supermarket executives and consultants are flocking to this small town west of Grand Rapids this summer -- and it's not for the weather.They're here to figure out whether the fresh-meal department introduced at the new D&W Market Square here by D&W Food Centers really is the next step in meal formatting, marketing and design.The preliminary answer must be "yes," and visitors to the

HOLLAND, Mich. -- Supermarket executives and consultants are flocking to this small town west of Grand Rapids this summer -- and it's not for the weather.

They're here to figure out whether the fresh-meal department introduced at the new D&W Market Square here by D&W Food Centers really is the next step in meal formatting, marketing and design.

The preliminary answer must be "yes," and visitors to the site likely are leaving with lots of food for thought about what asp

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