NEXT WAVE

From Coca-Cola's origins as the "ideal brain tonic" more than a century ago, to more recent potions bearing promises of enhanced rehydration and herbal energy, beverages have long held a position at the cutting edge of health and wellness trends. With their convenience, portability and typically inexpensive price points, what better way to introduce consumers to things like ginseng and ginkgo biloba,

From Coca-Cola's origins as the "ideal brain tonic" more than a century ago, to more recent potions bearing promises of enhanced rehydration and herbal energy, beverages have long held a position at the cutting edge of health and wellness trends. With their convenience, portability and typically inexpensive price points, what better way to introduce consumers to things like ginseng and ginkgo biloba, or the age-defying power of pomegranates?

In the past decade, this trend has been gai

Register to view the full article

test - Advanced Registered User

Already a member? .