NFBA PACT TO LET MEMBERS USE IRI DATA BASE AT DISCOUNT RATES

RESTON, Va. -- The National Food Brokers Association here signed a contract that will enable its members to draw from a national marketing data base at discounted rates.NFBA recently signed a deal with Information Resources Inc., Chicago, giving members access to IRI data bases at a 40% to 60% discount, beginning in January.The program, part of NFBA's new Technology Resource Center initiative, was

RESTON, Va. -- The National Food Brokers Association here signed a contract that will enable its members to draw from a national marketing data base at discounted rates.

NFBA recently signed a deal with Information Resources Inc., Chicago, giving members access to IRI data bases at a 40% to 60% discount, beginning in January.

The program, part of NFBA's new Technology Resource Center initiative, was officially unveiled to food brokers at the association's annual convention in

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