NFFA, ALCOTT GROUP TEAM UP FOR CONSUMER STUDY

HARRISBURG, Pa. -- The National Frozen Food Association's retail council here is conducting a consumer study to determine why the frozen food department is growing at a slower pace than the rest of the grocery store."We want to understand consumer shopping patterns and do some consumer intercepts to learn why they shop frozen foods, how they perceive them, and what we can do to capture more sales,"

HARRISBURG, Pa. -- The National Frozen Food Association's retail council here is conducting a consumer study to determine why the frozen food department is growing at a slower pace than the rest of the grocery store.

"We want to understand consumer shopping patterns and do some consumer intercepts to learn why they shop frozen foods, how they perceive them, and what we can do to capture more sales," said Pat Brooks, frozen- food/dairy/deli director at Save Mart Supermarkets, Modesto,

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