NFFA STUDY: TARGET THE RIGHT CONSUMER

ORLANDO, Fla. -- The frozen-food industry faces no major barriers to increasing sales volume, if it targets the right consumer with the right message about its product, according to a new study released here at the annual meeting of the National Frozen Food Convention.The annual meeting is jointly sponsored by the National Frozen Food Association, Harrisburg, Pa., and the American Frozen Food Institute,

ORLANDO, Fla. -- The frozen-food industry faces no major barriers to increasing sales volume, if it targets the right consumer with the right message about its product, according to a new study released here at the annual meeting of the National Frozen Food Convention.

The annual meeting is jointly sponsored by the National Frozen Food Association, Harrisburg, Pa., and the American Frozen Food Institute, McLean, Va. An overview of findings from the new NFFA study, titled Understanding

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