NFI TO GAUGE SUPPORT FOR PROMOTION

ALEXANDRIA, Va. -- The National Fisheries Institute here will be surveying seafood industry members this summer to measure their support for a generic advertising and promotional campaign that it will likely propose later this year.A sample of retailers contacted by SN said they were glad to hear of NFI's initiative."I think any kind of campaign where seafood gets positive publicity is great," said

ALEXANDRIA, Va. -- The National Fisheries Institute here will be surveying seafood industry members this summer to measure their support for a generic advertising and promotional campaign that it will likely propose later this year.

A sample of retailers contacted by SN said they were glad to hear of NFI's initiative.

"I think any kind of campaign where seafood gets positive publicity is great," said Ronald Hirt, director of appetizing and seafood for Inserra Supermarkets, M

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TAGS: Seafood