NFPI TO UPDATE STUDY WITH CONSUMER FEEDBACK

LEESBURG, Va. -- Consumer insight will be added to a study the National Frozen Pizza Institute plans to update, a retail committee decided at NFPI's annual conference here.General consumer preferences, overlooked in the original study, will be added to the revised version, Steve Greiner, chairman of the retail committee, told members of the McLean, Va.-based NFPI. The mission of NFPI's retail committee

LEESBURG, Va. -- Consumer insight will be added to a study the National Frozen Pizza Institute plans to update, a retail committee decided at NFPI's annual conference here.

General consumer preferences, overlooked in the original study, will be added to the revised version, Steve Greiner, chairman of the retail committee, told members of the McLean, Va.-based NFPI. The mission of NFPI's retail committee is to promote the frozen pizza category through communication with retailers.

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