NGA CONVENTION

LAS VEGAS - Two regional operators - Fresh Encounter in Ohio and Niemann Foods in Illinois - are re-casting their store images to achieve a greater competitive advantage, the heads of each company told a workshop here during last week's National Grocers Association convention.Mike Needler, president and chief executive officer of Fresh Encounter, Findlay, Ohio, said his company is adding the name

LAS VEGAS - Two regional operators - Fresh Encounter in Ohio and Niemann Foods in Illinois - are re-casting their store images to achieve a greater competitive advantage, the heads of each company told a workshop here during last week's National Grocers Association convention.

Mike Needler, president and chief executive officer of Fresh Encounter, Findlay, Ohio, said his company is adding the name "Community Market" to several of its banners "to reinforce what we are trying to be." Th

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