NHMA, NIELSEN COLLABORATE TO PROVIDE HOUSEWARES DATA

ROSEMONT, Ill. -- The National Housewares Manufacturers Association, here, and A.C. Nielsen Company, Chicago, have formed a partnership to provide syndicated point-of-sale data to the housewares industry.distribution or specific chain, and learn how a coupon or promotional program affects product sales. Almost 65% of categories considered housewares are reporting data. NHMA had planned to enter into

ROSEMONT, Ill. -- The National Housewares Manufacturers Association, here, and A.C. Nielsen Company, Chicago, have formed a partnership to provide syndicated point-of-sale data to the housewares industry.

distribution or specific chain, and learn how a coupon or promotional program affects product sales. Almost 65% of categories considered housewares are reporting data. NHMA had planned to enter into a similar agreement with Information Resources Inc., Chicago, but the deal fell throu

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