NHMA SEES LAG IN CATEGORY MANAGEMENT

CHICAGO -- Few retailers are using category management principles -- as defined by the supermarket class of trade -- in running their housewares departments, although many acknowledge the potential benefits.This and other findings of the National Housewares Manufacturers Association's "Study of Retailer Attitudes Towards Category Management" were presented last month by A.J. Riedel, senior partner

CHICAGO -- Few retailers are using category management principles -- as defined by the supermarket class of trade -- in running their housewares departments, although many acknowledge the potential benefits.

This and other findings of the National Housewares Manufacturers Association's "Study of Retailer Attitudes Towards Category Management" were presented last month by A.J. Riedel, senior partner at the Riedel Marketing Group, Phoenix, at the NHMA International Housewares Show here.

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