NHMA 'VIRTUAL SHOW' EXTENDS CHICAGO EVENT

ROSEMONT, Ill. -- Even before its Jan. 11 to 14 run at Chicago's McCormick Place next week, supermarket buyers had an opportunity to shop the International Housewares Show without ever leaving their home turf.The National Housewares Manufacturers Association, based here, set up its "Virtual Show" earlier this year on its new web site, www.housewares.org. It's the latest in technological initiatives

ROSEMONT, Ill. -- Even before its Jan. 11 to 14 run at Chicago's McCormick Place next week, supermarket buyers had an opportunity to shop the International Housewares Show without ever leaving their home turf.

The National Housewares Manufacturers Association, based here, set up its "Virtual Show" earlier this year on its new web site, www.housewares.org. It's the latest in technological initiatives the 2,000-member organization is pursuing to foster better supplier-retailer partnersh

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