A NICHE FOR NOVELTIES

The hot product trends in kids' novelty candy can burn out as fast as the batteries in a favorite Christmas toy come January.But as a category, novelty candy is showing some staying power in supermarkets. Whether the latest craze at the American Wholesale Marketers Association convention in New Orleans this week is interactive play-value products or slimy shock sweets, retailers are realizing its

The hot product trends in kids' novelty candy can burn out as fast as the batteries in a favorite Christmas toy come January.

Register to view the full article