A NICHE FOR NOVELTIES

The hot product trends in kids' novelty candy can burn out as fast as the batteries in a favorite Christmas toy come January.But as a category, novelty candy is showing some staying power in supermarkets. Whether the latest craze at the American Wholesale Marketers Association convention in New Orleans this week is interactive play-value products or slimy shock sweets, retailers are realizing its

The hot product trends in kids' novelty candy can burn out as fast as the batteries in a favorite Christmas toy come January.

But as a category, novelty candy is showing some staying power in supermarkets. Whether the latest craze at the American Wholesale Marketers Association convention in New Orleans this week is interactive play-value products or slimy shock sweets, retailers are realizing its time to get serious about kid stuff.

As momentum builds for the kids' novelty ca

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