NICHOLAS VIDEO ENLIVENS SALES

HALEDON, N.J. -- Nicholas Markets/Foodtown here is getting ready for the summer party season by taking to the video screen and the barbecue grill.Video monitors showing a videotape of the retailer's catering capabilities have been installed in the delis, and an outdoor expo showing off barbecue products is set for Memorial Day weekend.The video, which made its debut in unedited form at an in-store

HALEDON, N.J. -- Nicholas Markets/Foodtown here is getting ready for the summer party season by taking to the video screen and the barbecue grill.

Video monitors showing a videotape of the retailer's catering capabilities have been installed in the delis, and an outdoor expo showing off barbecue products is set for Memorial Day weekend.

The video, which made its debut in unedited form at an in-store expo in December, gets much of the credit for a 25% jump in catering business

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