NINTENDO SETS UP RENTAL PROGRAM

REDMOND, Wash. -- In a sharp departure from its staunch resistance to game rentals, Nintendo of America has established a video game rental program for retailers and video distributors.At least one retailer, West Coast Entertainment, Philadelphia, signed up in late April. The program was effective immediately, said Steve Apple, vice president of communications and new business development at West

REDMOND, Wash. -- In a sharp departure from its staunch resistance to game rentals, Nintendo of America has established a video game rental program for retailers and video distributors.

At least one retailer, West Coast Entertainment, Philadelphia, signed up in late April. The program was effective immediately, said Steve Apple, vice president of communications and new business development at West Coast. The first title West Coast bought from Nintendo was "Super Metroid," he said.

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