NO ESCAPE FROM THE NOISE OF THE LOW-PRICE RETAILERS

Just in case your customers haven't heard how much cheaper they can buy merchandise through alternative formats, some low-price specialists are cranking up the volume.Dollar Tree, Chesapeake, Va., one of the country's fast-growing dollar chains, has begun ramping up its television advertising. Others in the low-price arena are also trying to make a bigger splash on the airwaves.One facet of low-price

Just in case your customers haven't heard how much cheaper they can buy merchandise through alternative formats, some low-price specialists are cranking up the volume.

Dollar Tree, Chesapeake, Va., one of the country's fast-growing dollar chains, has begun ramping up its television advertising. Others in the low-price arena are also trying to make a bigger splash on the airwaves.

One facet of low-price specialists' success is their lack of spending on advertising. In Dollar Tr

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