Category consolidation won't have a significant effect on the position of private label, retailers and wholesalers reported.
ate-label items. But as the leading branded manufacturers' plans unfold, retailers have noted the number of stockkeeping units will remain basically the same.
According to a recent SN consumer survey, most consumers prefer national brands.
Charles Jones, senior buyer at Scolari's Food and Drug Co., Sparks, Nev., said he has actually cut back on