NOB HILL HAS QUICK START IN ROLLOUT OF LOYALTY CLUB

GILROY, Calif. -- Nob Hill Foods here has made a fast start with its customer loyalty club, issuing approximately 250,000 frequent-shopper cards since the program's chainwide launch last month.The new program is already having a positive effect on sales, according to the retailer. "We have already seen significant results within just a month," said Susan Kennedy, director of advertising and public

GILROY, Calif. -- Nob Hill Foods here has made a fast start with its customer loyalty club, issuing approximately 250,000 frequent-shopper cards since the program's chainwide launch last month.

The new program is already having a positive effect on sales, according to the retailer. "We have already seen significant results within just a month," said Susan Kennedy, director of advertising and public relations for Nob Hill. "For example, we did better weekly sales this year as compared

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