NON-THEATRICAL'S GOOD SHOW

Retailers are focusing more attention on non-theatrical children's video, mainly because it offers them profit -- which is something the big movie hits lack, they say."We are still competitive, but we don't have to feature the non-theatricals as a loss-leader. We'll make relatively no money on a 'Toy Story,' for example, because everyone down the street will be selling it at cost," said Shirley Decker,

Retailers are focusing more attention on non-theatrical children's video, mainly because it offers them profit -- which is something the big movie hits lack, they say.

"We are still competitive, but we don't have to feature the non-theatricals as a loss-leader. We'll make relatively no money on a 'Toy Story,' for example, because everyone down the street will be selling it at cost," said Shirley Decker, video buyer, Goff Food Stores, Haslett, Mich.

Goff Food Stores is making 2

Register to view the full article

test - Advanced Registered User

Already a member? .