NONFOOD IN BIT PART AT WILD OATS BRAND PREMIERE

BOULDER, Colo. -- As Wild Oats Markets readies a full-scale launch of its secondary private-label line, the retailer's chief nonfood merchandiser has told SN the line's health and beauty care and general-merchandise component will be negligible.Wild Oats, based here, had planned to introduce about 25 grocery items in the new, lower-priced store brand by the end of last month, to be followed by a rollout

BOULDER, Colo. -- As Wild Oats Markets readies a full-scale launch of its secondary private-label line, the retailer's chief nonfood merchandiser has told SN the line's health and beauty care and general-merchandise component will be negligible.

Wild Oats, based here, had planned to introduce about 25 grocery items in the new, lower-priced store brand by the end of last month, to be followed by a rollout of "hundreds of products" beginning early next year, according to Jim Lee, presid

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