NONFOOD COUNTER MEASURES

The battle continues in the nonfood arena. Armed with a variety of effective merchandising strategies designed to fortify their business, supermarkets are fighting back in nonfood.Several retailers have even played the enemy's game, emulating mass merchants' displays and pricing."We're creating more of a mass merchandiser format, using front-end and lobby space to merchandise product," said Randall

The battle continues in the nonfood arena. Armed with a variety of effective merchandising strategies designed to fortify their business, supermarkets are fighting back in nonfood.

Several retailers have even played the enemy's game, emulating mass merchants' displays and pricing.

"We're creating more of a mass merchandiser format, using front-end and lobby space to merchandise product," said Randall King, nonfood director at Byrd Food Stores, Burlington, N.C.

At the F

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