For consumers, digital is the wave of the present.
Lately in the Nonfood Strategies section, we've been writing more about digital products. But I'm not sure they've been fully embraced by supermarkets. There's still a hesitancy -- whether it's unfamiliarity, a concern with shrink or, in the case of digital photo processing, waiting for lower prices on in-store equipment.
Digital photography and DVD are at the forefront for supermarkets, with cellular phones and music on