Category management, which has been applied to the food side of the business for some time, is now beginning to be taken seriously in nonfood as well.
ctice. These companies are actively seeking retail partners and assuming the role of category captains.
"Category management has truly become part of the fabric of our business," said Paul Musico, manager of strategy and support at Chesebrough-Pond's, Greenwich, Conn.
"If you want to be the leader, you have to know what